Coordination Mechanism and Revenue-Sharing Contract Design Considering Customers’ Strategic Behavior

Journal of Shanghai Jiaotong University ›› 2011, Vol. 45 ›› Issue (12): 1765-1771.

• Management Science • Previous Articles Next Articles

Coordination Mechanism and Revenue-Sharing Contract Design Considering Customers’ Strategic Behavior

CAI Jian-Hu-1, 2 , HAN Yi-1, HUANG Zu-Qing-3, WANG Rui-1

(1. College of Economics and Management, Zhejiang University of Technology, Hangzhou 310023, China; 2. Research Center for Technology Innovation and Enterprise Internationalization, Zhejiang Provincial Key Research Insitute of Philosophy & Soical Science, Hangzhou 310023, China;3. College of Economics and Management, China Jiliang University, Hangzhou 310018, China)

Online:2011-12-31 Published:2011-12-31

Abstract

Abstract: Main content of customers’ strategic behavior was discussed, and the impacts on supply chain management brought by customers’ strategic behavior were also analyzed. Then a twoechelon supply chain model was introduced, and the revenue-sharing contracts were discussed under two different competition environments. The supplier or the retailer is playing leadership status respectively under these two different competition environments. The optimal decisions were gained to coordinate the supply chain, and the arbitrary profit allocation was also obtained. At last, all our findings were illustrated by a numerical example.
Key words：

Key words: supply chain management, customers&rsquo, strategic behavior, revenue-sharing contract

CLC Number:

F274

CAI Jian-Hu-1, 2 , HAN Yi-1, HUANG Zu-Qing-3, WANG Rui-1. Coordination Mechanism and Revenue-Sharing Contract Design Considering Customers’ Strategic Behavior[J]. Journal of Shanghai Jiaotong University, 2011, 45(12): 1765-1771.

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