Abstract: Regarding different electric bicycle travelers as a homogeneous population, and each traveler as an individual with bounded rationality and learning ability, an evolutionary game analysis was given on the exceeding standard problem for electric bicycle. The research shows that when a travel mode choice game comes to an equilibrium, a certain kind of custom or convention will be formed simultaneously, and if the payoff matrix remains invariable, only a game with multiple equilibriums has the possibility to transfer from one equilibrium to another, which depends on the population’s initial state. Following the above analysis, some control measures were suggested. The application of evolutionary game theory and method of institutional analysis to the study of traffic customs and conventions can not only deepen the understanding of travel behavior, but also provide a theoretical basis for traffic policy formulation and implementation.

Key words: electric bicycle, travel mode, evolutionary game, customs and conventions