Journal of Shanghai Jiaotong University

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Supplier’s Capacity Optimization Decisions in Both Contract Markets and Electronic Markets

LI Peiqin1,2,HUANG Peiqing1   

  1. (1. Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai 200052, China;2. Business School, East China University of Political Science and Law, Shanghai 201620, China)
  • Received:2009-03-23 Revised:1900-01-01 Online:2010-03-30 Published:2010-03-30

Abstract: In the era of contract markets and electronic markets existing at the same time, this paper studied supplier’s capacity optimization decisions. Based on the fact that the supplier’s capacity is changeless or changeable, the paper sets up the optimal models and finds out the optimal capacity proportion, optimal capacity decision, optimal wholesale price and optimal order quantity, etc. It concludes that the supplier’s optimal sales volume in contract markets is independent of supplier’s capacity.

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