考虑客户战略选择行为的收益分享契约设计与协调机制

上海交通大学学报（自然版） ›› 2011, Vol. 45 ›› Issue (12): 1765-1771.

考虑客户战略选择行为的收益分享契约设计与协调机制

蔡建湖1, 2, 韩毅1, 黄祖庆3, 王瑞1

（1. 浙江工业大学经贸管理学院，杭州 310023； 2. 浙江省哲学社会科学重点研究基地技术创新与企业国际化研究中心，杭州 310023；3. 中国计量学院经济与管理学院，杭州 310018）

出版日期:2011-12-31 发布日期:2011-12-31
基金资助:
国家自然科学基金资助项目(70971047,61070135,71071146)，教育部人文社会科学研究项目(10YJC630009)，浙江省社科规划课题成果(10CGGL21YBQ)，浙江省自然科学基金资助项目(Y1100854)

Coordination Mechanism and Revenue-Sharing Contract Design Considering Customers’ Strategic Behavior

CAI Jian-Hu-1, 2 , HAN Yi-1, HUANG Zu-Qing-3, WANG Rui-1

(1. College of Economics and Management, Zhejiang University of Technology, Hangzhou 310023, China; 2. Research Center for Technology Innovation and Enterprise Internationalization, Zhejiang Provincial Key Research Insitute of Philosophy & Soical Science, Hangzhou 310023, China;3. College of Economics and Management, China Jiliang University, Hangzhou 310018, China)

Online:2011-12-31 Published:2011-12-31

摘要/Abstract

摘要： 讨论了客户战略选择行为的主要内涵及其对供应链管理带来的影响.引入一个不确定环境下的2级供应链模型，分析了2种竞争环境下的收益分享契约，分别考虑供应商、零售商占据领导者地位时的决策情形，求得了协调供应链的最优决策，并实现供应链总利润的合理分配.最后，用算例对结论进行了说明.

关键词: 供应链管理, 客户战略选择行为, 收益分享契约

Abstract: Main content of customers’ strategic behavior was discussed, and the impacts on supply chain management brought by customers’ strategic behavior were also analyzed. Then a twoechelon supply chain model was introduced, and the revenue-sharing contracts were discussed under two different competition environments. The supplier or the retailer is playing leadership status respectively under these two different competition environments. The optimal decisions were gained to coordinate the supply chain, and the arbitrary profit allocation was also obtained. At last, all our findings were illustrated by a numerical example.
Key words：

Key words: supply chain management, customers&rsquo, strategic behavior, revenue-sharing contract

中图分类号:

F274

蔡建湖1, 2, 韩毅1, 黄祖庆3, 王瑞1. 考虑客户战略选择行为的收益分享契约设计与协调机制[J]. 上海交通大学学报（自然版）, 2011, 45(12): 1765-1771.

CAI Jian-Hu-1, 2 , HAN Yi-1, HUANG Zu-Qing-3, WANG Rui-1. Coordination Mechanism and Revenue-Sharing Contract Design Considering Customers’ Strategic Behavior[J]. Journal of Shanghai Jiaotong University, 2011, 45(12): 1765-1771.

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