不同质量等级生鲜产品定价和订货策略

上海交通大学学报（自然版） ›› 2014, Vol. 48 ›› Issue (02): 306-311.

不同质量等级生鲜产品定价和订货策略

田忠威a，董明b

(上海交通大学a.中美物流研究院； b.安泰经济与管理学院，上海200030)

收稿日期:2013-05-12
基金资助:
国家自然科学基金项目（71371123），教育部博士点基金(20120073110029)，上海交通大学文理交叉重点项目(11JCZ02)

Pricing and Ordering Strategies for Fresh Products with Different Quality Levels

TIAN Zhongweia,DONG Mingb

(a.SinoUS Global Logistics Institute， Shanghai Jiaotong University, Shanghai 200030; b.Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai 200052, China)

Received:2013-05-12

摘要/Abstract

摘要：

针对生鲜产品在销售过程中由于变质产生不同的质量等级，零售商将面临分离销售和混合销售2种不同销售策略的问题.考虑2种质量等级的情景，通过建立和求解2阶段模型研究了2种销售策略下零售商的最优定价和订货决策.通过算例分析比较了不同销售策略下市场需求波动、产品质量差异和产品保鲜率对零售商最优决策和收益的影响.

关键词: 生鲜产品, 质量等级, 定价, 可替代性

Abstract:

Fresh products, which may deteriorate during the distribution process, are usually divided into different quality levels. The retailer faces two different selling strategies, i.e., separate selling strategy and mixed selling strategy. This paper studied the optimal pricing and ordering strategies for a retailer of fresh products under these two different selling strategies. Specifically, a two-period model was considered in this paper. Through numerical analysis, it explored the effects of market demand volatility, product quality difference and freshness keeping ratio on the retailer’s optimal decisions and profit under different selling strategies.

Key words: fresh product, quality level, pricing, substitutability

中图分类号:

C 931

田忠威a，董明b. 不同质量等级生鲜产品定价和订货策略[J]. 上海交通大学学报（自然版）, 2014, 48(02): 306-311.

TIAN Zhongweia,DONG Mingb. Pricing and Ordering Strategies for Fresh Products with Different Quality Levels[J]. Journal of Shanghai Jiaotong University, 2014, 48(02): 306-311.

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