上海交通大学学报(自然版) ›› 2012, Vol. 46 ›› Issue (12): 2014-2018.

• 其他 • 上一篇    下一篇

闭环供应链定价模型及实证分析

张潜,赵菊红,章志翔   

  1. (华侨大学 经济与金融学院, 福建 泉州  362021)
  • 收稿日期:2011-11-04 出版日期:2012-12-29 发布日期:2012-12-29
  • 基金资助:

    国家自然科学基金(71040009),教育部新世纪优秀人才支持计划(NCET100118)资助项目

Practical Analysis on Price Decision Model Under Closed-Loop Supply Chain

 ZHANG  Qian, ZHAO  Ju-Hong, ZHANG  Zhi-Xiang   

  1. (School of Economics and Finance, Huaqiao University, Quanzhou  362021, Fujian, China)
  • Received:2011-11-04 Online:2012-12-29 Published:2012-12-29

摘要: 在随机需求条件下,构建基于制造商、零售商和第3方物流商(3PL)组成的具有产品再制造功能的闭环供应链定价模型.分别在集中决策与分散决策情况下,采用博弈理论对模型进行分析.结果表明:相对于分散决策而言,集合决策下销售价格更低、回收价格更高、销售量更大,集中决策的系统利润明显大于分散决策.通过对机电行业的实证分析,证明了闭环供应链定价模型的有效性和实用性.    

关键词: 闭环供应连, 博弈论, 集中决策, 随机需求

Abstract: The price decision model of closed-loop was proposed that consists of manufacturer, retailer and the third-part logistic operator under stochastic demand. It has the recycle and remanufacturing function of product. Based on  the game theory, the model was analyzed under the centralized-decision and the decentralized-decision. The results show that all variables under centralized-decision are prior to that of decentralized-decision. The retailer price of the former is less than that of the latter; the recycle price and the product’s quantity are more than that of the latter. Besides, the profit of the centralizeddecision is obviously greater than that of the decentralized-decision. Lastly, the analysis was given in machined and electric parts, which proves that the  method is effective and practical.

Key words: closed-loop supply chain, game theory, centralizeddecision, stochastic demand

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