闭环供应链定价模型及实证分析

上海交通大学学报（自然版） ›› 2012, Vol. 46 ›› Issue (12): 2014-2018.

闭环供应链定价模型及实证分析

张潜,赵菊红,章志翔

(华侨大学经济与金融学院, 福建泉州 362021)

收稿日期:2011-11-04 出版日期:2012-12-29 发布日期:2012-12-29
基金资助:
国家自然科学基金（71040009），教育部新世纪优秀人才支持计划（NCET100118）资助项目

Practical Analysis on Price Decision Model Under Closed-Loop Supply Chain

ZHANG Qian, ZHAO Ju-Hong, ZHANG Zhi-Xiang

(School of Economics and Finance, Huaqiao University, Quanzhou 362021, Fujian, China)

Received:2011-11-04 Online:2012-12-29 Published:2012-12-29

摘要/Abstract

摘要： 在随机需求条件下，构建基于制造商、零售商和第3方物流商(3PL)组成的具有产品再制造功能的闭环供应链定价模型.分别在集中决策与分散决策情况下，采用博弈理论对模型进行分析.结果表明：相对于分散决策而言，集合决策下销售价格更低、回收价格更高、销售量更大，集中决策的系统利润明显大于分散决策.通过对机电行业的实证分析，证明了闭环供应链定价模型的有效性和实用性.

关键词: 闭环供应连, 博弈论, 集中决策, 随机需求

Abstract: The price decision model of closed-loop was proposed that consists of manufacturer, retailer and the third-part logistic operator under stochastic demand. It has the recycle and remanufacturing function of product. Based on the game theory, the model was analyzed under the centralized-decision and the decentralized-decision. The results show that all variables under centralized-decision are prior to that of decentralized-decision. The retailer price of the former is less than that of the latter; the recycle price and the product’s quantity are more than that of the latter. Besides, the profit of the centralizeddecision is obviously greater than that of the decentralized-decision. Lastly, the analysis was given in machined and electric parts, which proves that the method is effective and practical.

Key words: closed-loop supply chain, game theory, centralizeddecision, stochastic demand

中图分类号:

F 252.5

张潜, 赵菊红, 章志翔. 闭环供应链定价模型及实证分析[J]. 上海交通大学学报（自然版）, 2012, 46(12): 2014-2018.

ZHANG Qian, ZHAO Ju-Hong, ZHANG Zhi-Xiang. Practical Analysis on Price Decision Model Under Closed-Loop Supply Chain[J]. Journal of Shanghai Jiaotong University, 2012, 46(12): 2014-2018.

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