Journal of Shanghai Jiaotong University ›› 2018, Vol. 52 ›› Issue (2): 233-241.doi: 10.16183/j.cnki.jsjtu.2018.02.017

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E-Learning User Acceptance Model in Business Schools Based on UTAUT in the Background of Internet Plus

WU Qionglei,ZHANG Pengzhu   

  1. Antai College of Economics & Management, Shanghai Jiao Tong University, Shanghai 200030, China
  • Online:2018-03-01 Published:2018-03-01

Abstract: In view of the current situation that E-learning usage rate is still not high in Chinese business schools, a research model of the acceptance of E-learning system in business schools is proposed from the viewpoint of teachers. Based on the technology acceptance and the unified theory of acceptance and use of technology (UTAUT) series model and combined with the features of business school teaching, the empirical analyses are carried out on the research model and hypotheses. The structural equation analysis results show that the teachers’ user characteristics (mainly referring to teachers’ skill, attitude, consciousness of the protection of intellectual property rights, etc.), performance expectancy, online course features, facilitating conditions, effort expectancy and social influence are the influence factors on the intention and behavior of E-learning system use, in which the teachers’ user characteristics, the performance expectancy and the online course features are the determining factors in the adoption intention of E-learning system. This study discusses the differences of using E-learning of overseas education background and gender. This study also gives some strategic suggestions on the construction and promotion of E-learning system in business schools in China, and has a certain reference value for the business schools to promote E-learning system.

Key words: E-learning, system acceptance, influence factor, unified theory of acceptance and use of technology (UTAUT)

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