产品危机应对策略对消费者购买意愿影响的实证研究
——基于企业声誉的调节作用
季丹1,郭政2
Impact of Crisis Response Strategies on the Purchase Intentions
Based on the Moderator of the Enterprise Reputation
JI Dan1,GUO Zheng2
上海交通大学学报(自然版)
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2018, (2): 247
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DOI: 10.16183/j.cnki.jsjtu.2018.02.019