针对目前国内商学院数字化教学(E-learning)的接受度和使用率不高的现状,基于整合的技术接受与使用统一理论(UTAUT)系列模型,结合商学院教育教学特点,从教师角度提出商学院E-learning系统接受模型.通过结构方程分析结果表明,教师的用户特性(包括教师技能、态度、知识产权保护意识等)、绩效期望、在线课程特点、促进条件、努力期望和社会影响是影响商学院教师E-learning使用意愿和行为的因素,其中教师特性、绩效期望以及在线课程特点是关键性因素.探讨了人口统计变量对采用E-learning的差异性,并对国内商学院推广使用E-learning系统给出了相关策略建议.
In view of the current situation that E-learning usage rate is still not high in Chinese business schools, a research model of the acceptance of E-learning system in business schools is proposed from the viewpoint of teachers. Based on the technology acceptance and the unified theory of acceptance and use of technology (UTAUT) series model and combined with the features of business school teaching, the empirical analyses are carried out on the research model and hypotheses. The structural equation analysis results show that the teachers’ user characteristics (mainly referring to teachers’ skill, attitude, consciousness of the protection of intellectual property rights, etc.), performance expectancy, online course features, facilitating conditions, effort expectancy and social influence are the influence factors on the intention and behavior of E-learning system use, in which the teachers’ user characteristics, the performance expectancy and the online course features are the determining factors in the adoption intention of E-learning system. This study discusses the differences of using E-learning of overseas education background and gender. This study also gives some strategic suggestions on the construction and promotion of E-learning system in business schools in China, and has a certain reference value for the business schools to promote E-learning system.
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