上海交通大学学报(自然版)

• 管理科学 • 上一篇    下一篇

基于空间区位模型的港口企业合作定价策略

周鑫1,2,沙梅1,郑士源1,季建华2   

  1. (1.上海海事大学 交通运输学院, 上海 200135; 2.上海交通大学 安泰经济与管理学院, 上海 200052)
  • 收稿日期:2010-01-10 修回日期:1900-01-01 出版日期:2011-01-27 发布日期:2011-01-27

Pricing Strategy of Port Enterprises under Cooperation Condition Based on Located Spatial Model

ZHOU Xin1,2,SHA Mei1 ,ZHENG Shiyuan1,JI Jianhua2
  

  1. (1. College of Transport and Communications, Shanghai Maritime University, Shanghai 200135, China;2. Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai 200052, China)
  • Received:2010-01-10 Revised:1900-01-01 Online:2011-01-27 Published:2011-01-27

摘要: 在改进的Hotelling模型基础上,构建了多个港口企业合作情况下的定价模型,比较了在竞争与合作情况下多个港口企业的市场份额与利润的关系.结果表明:当港口企业的服务水平相当时,港口企业在合作前后的市场份额和利润变化取决于其位置;而当服务水平不同时,在合作与不合作的条件下,港口企业总市场份额和利润与港口位置及服务水平有关.

关键词: 港口, Hotelling模型, 定价, 合作

Abstract: Based on modified Hotelling model, this paper built the pricing model of port enterprises under cooperation condition, compared the demand and profits of port enterprises under competition and cooperation condition. The studies indicate that when the service levels are the same, the total demand and profits of the adjacent port enterprises are affected by their locations, when the service levels are not the same, they are influenced by the locations and service levels.

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